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Learn why sustainability is important in our environment and how it is involved in our everyday lives.

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Why is Sustainability Important?

If we stay on our current path, we will not be able to live “within the Earth’s capability to stay a healthy support system for all inhabitants”, as the Natural Step states.  Check out Natural Step’s great 2 minute video below to further explain: 

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Of course, we are already seeing the consequences of our actions in the form of climate change, sea-level rise reducing land area, food and water shortages, species extinction, and more.  We have ethical responsibility to protect the environment – not just for us but for our future generations and for the rest of the species that inhabit the Earth. Destroying the ability to support innocent animal and marine life is not just unsustainable for us, but it is also fundamentally wrong. 

Can We Fix It?

Yes!  We created the system in which we live so of course we can fix it!  How can we fix it so a one-size planet can keep providing for a growing human population? Sustainable living. Here is another great Natural Step video to explain further:

In a 2017 study, Forbes reported that 87% of consumers will have a more positive image, support, and buy from a company that supports social or environmental issues.  In August, 2019, the Washington Post reported polls show 8 in 10 Americans say climate change is caused by human activity and 4 in 10 believe climate change is now a crisis. 

With over 300 million people in the U.S. in 2019 alone, if we all did the right thing individually it adds up to a huge, positive impact overall. Our ability to be conscious consumers, joining with other like-minded conscious consumers, and advocating for change, could push for business systems to be redesigned to a circular economy that keeps Earth’s connected systems, not the dollar, as the priority.

What Can YOU Do?

Family on the beach

With all of this information, you may be saying to yourself, “Wow, this all makes sense now, but what can I do to live a more sustainable lifestyle?”  Click “I Want to Get Started” below to find out.

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