Water drop and ripples


Learn about the intent to conserve water for water sustainability, why it is important, and find actionable water and money-saving tips to reduce your eco and carbon footprints.

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What Does it Mean to Conserve Water?

When we talk about water conservation, we ultimately want to achieve “sustainable water.” Simply put, this means using water wisely to assure a sufficient supply of fresh water to meet the needs of people and nature, while further guaranteeing supply for future generations.

Developed countries have modern irrigation and utility water systems to provide water for drinking, plumbing, and food production and preparation. Unfortunately, not many in industrialized, developed countries don’t know how safe, or unsafe, that water is to consume. 

Many undeveloped countries’ populations do not have proper access to water at all.  An estimated 880 million people do not have access to safe drinking water and 2.7 billion people do not have adequate sanitation.

Therefore, sustainable water needs to ensure there is a sustainable and clean supply of water above and below ground to meet the following needs:

  • human health and sanitation,
  • drinking water, 
  • healthy food production and preparation, and
  • wildlife and ecosystems.

Why is it Important to Conserve Water?

Conserving water is important because fresh water is a finite resource, and we cannot live without fresh water. As the graph below indicates, 97.5% of Earth’s water is saltwater while only 2.5% is fresh water with less than 1% of that fresh water existing in our lakes, rivers and streams. 

Fresh vs. Saltwater diagram shows why you Should You Conserve Water
Source: PBS Learning Media, Fresh vs. Saltwater

Fresh water is also a renewable resource; however, much of it is lost in the natural water cycle (see image below) with particulates being picked up in the air and ground. 

Water Cycle image shows why to conserve water
Source: Nasa, Water Cycle

Additionally, poor fresh water policies and use have caused water tables to sink and aquifers to be depleted.  The Nestle Corporation is famous for going into local areas around the globe for extracting water for bottled water and depleting water tables so low that local communities can no longer support themselves. Many communities and organizations, like Story for Stuff, are having to fight back.

Aquifers provide “fossil water” – water that has taken millions of years to collect below ground.  Like fossil fuels, fossil water cannot be replenished our lifetime. The most important of these aquifers in the U.S. is the Ogallala Aquifer that spans across eight states in the midwest and is responsible for 30% of our country’s crop irrigation.

In fact, a Kansas State University study in 2013 demonstrated we are depleting this aquifer so quickly, there is fear it could run out in 50 years. If this aquifer depletes, experts state it would take 6,000 years to replenish.  How would it impact our health and economy if we run out of this water?

When We Don't Conserve Water: The Effects

How about 4 million people in Cape Town, South Africa facing running out of water in 2018? Or reports that 100 million people in India will be without groundwater by 2020? Or that Chennai, India is already without water and millions are forced to live off of trucked-in water? How expensive – mentally, physically and financially – or sustainable is this? 

It’s also not just a matter of running out of water. How about available water that is too toxic to drink, like in Flint, Michigan?  Since 2014, 12 people died and dozens more afflicted. However, what are the lasting costs? 

As the human population grows, it is imperative we have a system of water governance in place everywhere to ensure we do not run out of fresh water.  Water is the #1 commodity consumed worldwide. Water is also one thing we cannot live without. 

When the environment is negatively impacted, these effects are reflected on our society and economy. It’s a viscous cycle that will not end until we reduce our use of water and build better water governance systems to conserve and protect it for sustainable water ways, ground water and aquifers. Benefits would also include lowered water costs for users and providers.

How To Conserve Water

The good news is that there are ways you can help now. You can individually implement methods of reducing your water usage through your daily actions and through products you use.

Little to big methods of change implemented individually can culminate to major, positive results towards reducing negative impacts on our environment.

Water Conservation - Conscious Consumerism

CORR Concepts is doing the home work for you to take the guesswork out of water conservation products.  Click the button below to be taken to the water product third-party certifier list and ever-growing list of water conservation products you can use to lower your eco and carbon footprints.

Water Conservation - Behavior Changes

Changing your daily water use habits is the other component to reducing your water consumption. These habit changes can be done in different levels. 

Below is a list of indoor and outdoor water conservation tips – from the easiest “low hanging fruit” methods (lighter-colored boxes), to more complex or up-front-cost methods (darker-colored boxes below) – that may have long-term environmental and financial savings. I encourage you to review these tips, pick some to use, and take the Water Conservation Challenge below. 

If you want more tips and ideas, check out the Water Conservation blog posts that are continually added for your convenience.

Indoor Water Conservation Tips - How and Why

Conserve Water Checklist download image

Not using it? Turn it off!

If you are not actively using the running water, turn it off. No matter how many times you have to turn the knob, only run it when necessary.


Turning off unused water saves energy, water and money.
Read More >

Reduce shower length

Take shorter showers or take fewer showers. Try to time showers at no longer than 5 minutes.


Buy a shower timer or just use a cooking timer. Another way to save is turning off the shower water while you're not using it. Save thousands of gallons a year and money in water and energy costs.
Read More >

Install faucet aerators

A very inexpensive purchase, aerators can reduce the flow of water on the average 2.2 gallon faucets to 1.5 gallons or less while not skimping on water flow.


Reducing bathroom and kitchen faucet water flow to 1.5 gallons or less saves thousands of gallons of water a year, energy and money.
Read More >

Install low-flow shower heads

A very inexpensive purchase, low flow shower heads can reduce the flow of water on the average 2.5 gallon shower head to 1.5 gallons or less while not skimping on water flow.


Reducing shower water flow to 1.5 gallons or less saves thousands of gallons of water a year, energy and money.
Read More >

Fix leaking faucets and toilets

10% of homes in the U.S. have plumbing fixture leaks that waste up to 90 gallons of water a year per household.


Fixing a faucet that leaks one drip per second could save 3,000 gallons a year and money.
Read More >

Insulate your water heater

Tired of running water waiting for it to heat up? Use a water heater insulating blanket.


Using a water heater blanket can reduce standby heat loss by 25–45% and save up to 16% in water heating costs. Ask your utility first if they provide and install them. Some do it for free!
Read More >

Contact your legislators

Contact your local and state government representatives to demand better energy-saving policies and regulations and better building codes.


When government provides policies, regulations and programs, like WaterSense, to the public, we all win in more choices for water, energy and money saving products and reduce our impact on climate change.
Read More >

Buy WaterSense

WaterSense certified plumbing products are proven to reduce water usage.


Buying WaterSense certified products reduce water use and save energy and money. Also check out for possible rebates available that could save you MORE money.
Read More >

Install low-flow toilets

Older U.S. homes have toilets that use on average 3.6 gallons of water per flush. Ouch! Low flow or dual-flush toilets can reduce the flow of water 1.6 or 1.1 gallons, which is plenty per flush!


Reducing flushes by a minimum of 2 gallons per flush can save thousands of gallons of water per household every year. Use that water bill savings on the changeout.
Read More >

Install a solar water heater

Upfront solar water heater costs can have huge savings in the long run.


Worth the time, your own ballot measure could promote sustainable business practices increased building efficiencies in your next election benefiting all for a long time to come.
Read More >

Present ballot measures

Don't think your local or state regulations are enough for protecting our environment? Present your ballot measure!


Worth the time, your own ballot measure could promote sustainable business practices increased building efficiencies in your next election benefiting all for a long time to come.
Read More >

Use a tankless water heater

Replacing your large water heater for a more efficient, tankless water heater will mean less water use.


Tankless water heaters can save households 8 to 34% in energy costs, save in maintenance costs, and gallons of water every year.
Read More >

Upgrade old appliances

Check out ENERGY STAR for energy and water saving appliances.


Replacing your old washing machine, dishwasher or even refrigerator could result in monthly energy and water bill cost savings that could offset the purchase. Check for a rebate or if your municipality provides rebates and/or recycling services.
Read More >

Outdoor Water Conservation Tips - How and Why


Design your landscaping that requires no water or irrigating.


Xeriscaping requires no water so you cannot be more sustainable than that. Besides, think of how much time you'll save not having to mow the lawn!
Read More >

Reduce Mowing

Reduced mowing lets grass blades provide shade and hold in water longer


The longer your lawn, the less you need to water it.
Read More >

Use Mulch

A layer of mulch keeps in water moisture and prevents weeds from growing.


Weeds use more water in addition to your plants. Mulch regularly to cut water and weeding time.
Read More >

Fertilizers & Pesticides

Do weeding by hand and eliminate the use of fertilizers and pesticides, which cause the need for more water.


Many fertilizers and pesticides are toxic (they should be illegal).
Read More >

Use irrigation timers

Placing your outdoor watering on a timer for dawn or dusk usage greatly reduces chance of water evaporation and water use.


Most water evaporation, and waste of water, happens mid-day. If you set timers to water your outdoor landscaping for early morning or early evening, you use less water.
Read More >

Install drip irrigation

Replace wasteful lawn sprinklers with above or below ground drip irrigation systems.


Installing drip irrigation prevents water evaporation and can save 30 to 70% in outdoor water use.
Read More >

Install a rain barrel

Installing an outdoor water catch system means not using utility water for cost savings.


Depending on where you live, using a rain barrel water catch system for outdoor irrigation can save over 1,000 gallons of water in peak summer months and $25 to 35 dollars a month in water bills.
Read More >

Use grey water

Changing plumbing grey water lines (kitchen, bathroom sink and showers and clothes washer) to water your plants and grass reduces need for using potable water outdoors.


Using re-used water from your home to irrigate outside saves the U.S. household thousands of gallons of water a year.
Read More >

Take the Water Conservation Challenge!

Go a step further and take the CORR Concepts “Water Conservation Challenge” by doing the following:

1. Take the pledge to turn off the water when you’re not actively using it. Get others to take the pledge.

2. Pick at least one more of the Water Conservation Initiatives and implement them into your everyday life. Periodically, go back to remeasure your Ecological and/or Carbon Footprint to see if you’ve lowered your score. Keep adding more Water Conservation tips to your daily life to keep reducing your footprint(s)!

3. Share this webpage to at least one person so that the sustainability message will spread and enrich and benefit us all.

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